Top 5 Social Apps Performance in Nigeria Q2 2023

In Q2 2023, Nigeria's social app market saw significant activities among the top 5 apps on a unified platform. Here’s a closer look at their performance based on Sensor Tower data:

TikTok maintained a robust presence with its weekly downloads peaking at 287K in mid-June. The app's revenue exhibited stability, averaging around $22K per week, with a slight dip to $20K in the final week of June. Active users also showed a positive trend, increasing from 5.1M at the end of March to approximately 5.7M by the end of June.

Bigo Live - Live Streaming App experienced fluctuations in revenue, peaking at $6.5K in mid-June. Weekly downloads remained relatively steady, hovering around 19K towards the end of the quarter. The app's active users saw a gradual increase, reaching over 201K by late June.

Poppo live saw a varied performance in revenue, starting at $2.3K in late March and declining to $699 by the end of June. Downloads showed an overall increase, peaking at 6.1K in mid-June. Active users grew from 20K to around 23K during the quarter.

Unlimited Texting, Calling App observed a consistent revenue stream, averaging around $3K weekly, with notable peaks of $3.3K in mid-June. Downloads reflected a positive trend, peaking at 10.7K in the final week of June. Active user numbers increased from 50K to over 61K by the end of the quarter.

Membersgram: Member + View had modest revenue performance, peaking at $1.2K in early May but dropping to $351 by late June. Downloads remained relatively stable, averaging around 450 per week. Active users slightly decreased from 1.7K at the start of the quarter to approximately 1.5K by the end.

These insights highlight the dynamic nature of the social app landscape in Nigeria. For more detailed analytics, visit Sensor Tower.